AI Automation for Ecommerce

Stop Losing Revenue
You've Already Earned

We build complex AI automations that recover money ecommerce brands are bleeding every day — abandoned carts, chargebacks, lapsed customers, and more.

Book Your Free Revenue Audit → See how it works ↓
70%

Average cart abandonment rate in ecommerce

$33.8B

Lost to chargebacks by ecommerce brands in 2025

40%+

Of chargebacks left undisputed by most merchants

The Problem

Your business is leaking revenue
from every direction.

Most ecommerce brands have no idea how much they're losing — until someone shows them the numbers.

🛒
70%

Abandoned Carts

Customers add to cart and disappear. Most brands have a basic email — but no multi-channel recovery system actually catching them.

⚡
$33.8B

Chargebacks & Disputes

Friendly fraud is at an all-time high. Most merchants accept it as a write-off. Most of it is disputable — and being left on the table.

🔁
Silent

Lapsed Customers

Your database is full of people who already bought once. Without an automated winback system, they're just sitting there going cold.

How It Works

Free audit. Custom build. Revenue recovered.

No generic solutions. We audit your specific business, find exactly what you're losing, and build the system to get it back.

STEP 01

Free Revenue Audit

We go through your business end to end — your tech stack, your flows, your numbers. We find every place revenue is leaking out. No pitch, just diagnosis.

STEP 02

Custom Proposal

Based on what we find, we build a custom proposal — exactly what we'd build, projected ROI based on your actual numbers, and a clear scope and timeline.

STEP 03

Build & Recover

Our engineers build your recovery system. You get a monthly retainer that includes ongoing optimisation, reporting, and audits to keep finding new leaks.

What We Build

Five ways we recover your revenue.

Complex automations that require real engineering — not tools you can set up yourself.

Most Impactful

Abandoned Cart & Browse Recovery

A full multi-channel recovery system — email, SMS, and paid retargeting working together with behavioural triggers. Segmented by product, price point, customer history, and intent signals. Not a basic flow. The real thing.

→ Brands recover 10–20% of abandoned carts with the right system

High ROI

Chargeback Automation

AI-powered dispute management — evidence compilation, submission, and win-rate tracking. We turn undisputed write-offs into recovered revenue.

→ 76% of merchants using automation rate it "very effective"

Recurring Revenue

Failed Payment & Dunning Recovery

Smart retry logic and personalised dunning sequences for subscription and recurring brands. Most platforms have basic retries. We build the system that actually works.

Cheapest Revenue to Win

Customer Winback System

Multi-touchpoint reactivation for customers who bought 90, 180, or 365 days ago. They already bought once. The right sequence brings them back.

LTV Growth

Post-Purchase Revenue Expansion

Upsell, cross-sell, review generation, and referral automation tied to purchase behaviour and product affinity modelling. Revenue after the sale.

Who It's For

Built for serious ecommerce operators.

We work with ecommerce brands who are doing real volume and are ready to stop leaving money on the table.

  • You're doing $50k–$500k+ per month in revenue
  • You're on Shopify or a comparable platform
  • You have traffic and customers — you're just not catching all the revenue
  • You want complex, custom automations — not off-the-shelf tools
  • You want to see ROI tied directly to dollars recovered

What sets us apart

Real engineers. Not freelancers. Not templates. Custom builds that actually work.
Ecommerce background. We've built and scaled to 7 figures. We know the space from the inside.
Revenue-tied results. Everything we build is measured against dollars recovered — not vanity metrics.
Ongoing optimisation. Monthly retainer includes reporting, A/B testing, and quarterly audits.

The Team

Built by people who've been in your shoes.

We're not a generic agency. We've operated ecommerce businesses and know exactly where the money gets lost.

Krystelle — Founder & CEO
Krystelle Marie
Founder & CEO

Krystelle co-founded and scaled an ecommerce business to 7 figures — so she knows exactly where revenue leaks and why. She leads every client relationship, runs discovery calls personally, and oversees every build. She started Founder Systems to give ecommerce brands the systems she had to figure out the hard way.

⚙️
Our Engineering Team
Automation & AI Development

We work with a vetted team of specialist engineers with deep experience in ecommerce automation, systems integration, and AI development. Every build is overseen by a senior technical lead who joins your discovery call — so from day one, the person building your system understands your business.

Get Started

Find out what your business
is actually losing.

Book a free revenue audit. We'll go through your numbers, find every leak, and show you exactly what's recoverable. No pitch. Just the facts.

Book Your Free Revenue Audit →